Hi, I’m Veronica.

Curious, playful, communicative

With a multidisciplinary foundation in interior design, fine art, business development, and even horticulture, I bring a systems-thinking approach to design. My background gives me a unique lens on how people move through spaces, stories, and decisions—whether physical or digital. I’m deeply curious and energized by crafting thoughtful, intuitive experiences that bridge user needs and business goals. For me, UX isn’t a new direction—it’s a natural evolution of how I’ve always designed: with people at the center.

  • Multi- Industry Experience

    Interior design, AI tools, e-commerce, live events, and more.

  • 8+ Years of Design Experience

    Fine Art, Web, Interior Design

  • Creative Business Strategist

    11 years of strategic experience bridging business goals with user-centric solutions

Completed Projects

The Blue Ghost Plant Co.

I designed and built a fully responsive website for Blue Ghost Plant Co., a plant-based retail brand offering greenery event rentals, workshops, and seasonal arrangements. The site is optimized for both shopping and storytelling, with a playful, plant-forward aesthetic that reflects the brand's personality and roots. It’s mobile-responsive and adjusts seamlessly to all screen sizes, creating a smooth browsing experience across devices.

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The Deskery

Building a better support dashboard for The Deskery— this case study is live and evolving! See what I’m working on and how the design is taking shape in real time.

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Case Studies

My Approach

Collaborative

I believe great design happens through conversation, shared curiosity, and clear communication. Whether I’m aligning with stakeholders, sketching ideas with teammates, or gathering feedback from users, I approach every project as a team effort. Listening, iterating, and being flexible are all part of how I build better experiences.

Iterative

Innovation isn’t just about flashy features—it’s about solving real problems in smart, human-centered ways. I use thoughtful research, intentional experimentation, and a bias toward action to design solutions that feel fresh, useful, and genuinely impactful. I’m always asking, “How can I make this even better?”